Choosing the Right Metrics for User Experience

Focusing on high-level business value may not translate to a better user experience. But UX metrics can complement metrics that companies track using analytics—such as engagement time or bounce rate—by focusing on the key aspects of a user experience.

Table 2 lists three categories of big-picture UX metrics that correlate with the success of a user experience: usability, engagement, and conversion. While you may decide that just one metric in each category is key, you can combine several metrics in a category into a compound score that you can then track through your studies. The metrics shown in Table 2 help us to get a more nuanced understanding that provides a basis for making improvements to a user experience.

Time on task

Focusing on high-level business value may not translate to a better user experience. But UX metrics can complement metrics that companies track using analytics—such as engagement time or bounce rate—by focusing on the key aspects of a user experience.

Table 2 lists three categories of big-picture UX metrics that correlate with the success of a user experience: usability, engagement, and conversion. While you may decide that just one metric in each category is key, you can combine several metrics in a category into a compound score that you can then track through your studies. The metrics shown in Table 2 help us to get a more nuanced understanding that provides a basis for making improvements to a user experience.

Time on task

Load article and continue reading - 6 min read