An Introduction to User Experience Design

I always find it difficult explaining what I do as a UX Designer to my friends, family and sometimes even co-workers. At parties, with relatives and with the odd customs official I often fall back to ‘I design how websites work’, but that is an incomplete definition and understates my real suite of skills. In the same way plumbers don’t just unblock toilets, and being an electrician is far more technical than changing lightbulbs, UX designers do far more than sketch out where a button should appear on a web page.

Systems that confuse, intimidate or infuriate their users don’t have flawed users, but flawed designs that need to be fixed.

While focusing on user needs it is also important for a UX Designer to be aware of balancing business goals with technology constraints (or opportunities). While it is true that a product cannot succeed without a healthy business, a business cannot succeed without a happy customer — and it is the UX Designer’s job to be the customer advocate.

I always find it difficult explaining what I do as a UX Designer to my friends, family and sometimes even co-workers. At parties, with relatives and with the odd customs official I often fall back to ‘I design how websites work’, but that is an incomplete definition and understates my real suite of skills. In the same way plumbers don’t just unblock toilets, and being an electrician is far more technical than changing lightbulbs, UX designers do far more than sketch out where a button should appear on a web page.

Systems that confuse, intimidate or infuriate their users don’t have flawed users, but flawed designs that need to be fixed.

While focusing on user needs it is also important for a UX Designer to be aware of balancing business goals with technology constraints (or opportunities). While it is true that a product cannot succeed without a healthy business, a business cannot succeed without a happy customer — and it is the UX Designer’s job to be the customer advocate.

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