Why Agile Based UX is Hard

Every so often I find myself in a conversation with someone who wants to put UX design into a typical agile or scrum process together with the engineering team, and if they are religious about agile workflows, sometimes it even becomes an argument.

Now, before we start, it’s worth mentioning that I am not talking about “design sprints” here. Google (and others) published books about doing design in goal-oriented chunks and it’s not the same as doing code in sprints.

I am talking about taking your agile development workflow, which was intended for coders, and forcing your designers to work the same way.

Every so often I find myself in a conversation with someone who wants to put UX design into a typical agile or scrum process together with the engineering team, and if they are religious about agile workflows, sometimes it even becomes an argument.

Now, before we start, it’s worth mentioning that I am not talking about “design sprints” here. Google (and others) published books about doing design in goal-oriented chunks and it’s not the same as doing code in sprints.

I am talking about taking your agile development workflow, which was intended for coders, and forcing your designers to work the same way.

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