How to build an experience map

BY NIALL O’CONNOR

An experience map shows the journey a customer has while experiencing a product or service. It also shows what competitors and your business are doing relative to this journey.

Mapping the experience from a customer perspective helps organisations identify strategic opportunities, customer pain-points and generate innovative projects.

BY NIALL O’CONNOR

An experience map shows the journey a customer has while experiencing a product or service. It also shows what competitors and your business are doing relative to this journey.

Mapping the experience from a customer perspective helps organisations identify strategic opportunities, customer pain-points and generate innovative projects.

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